Why good listing photos are important. When listing or buying/leasing a property, listing photos are usually the first impression one sees. It’s very important to have that first impression be a great one! High-quality photos show a degree of professionalism. They also help a property sell or lease faster. We live in a digital world and people have the expectation that they can see a space virtually before committing. According to a recent LoopNet article, properties with virtual tours and videos receive 2000% more impressions than those without!
One option is to hire a professional real estate photographer. A pro is skilled at determining the best lighting and angles, has the experience to create consistent images and the latest gear and technology (including drone footage, AR and VR) to show off a property in the best possible light. If hiring a professional is not an option, here are 6 tips that will help you create strong listing photos that highlight a property’s best assets, while downplaying any potential drawbacks.
6 Tips for Capturing Strong Listing Photos
- Use high-resolution images. Images should be at least to 72 dpi (dots per inch) for online media and 300 dpi for print media.
- Quantity AND quality matter when it comes to listing photos! In addition to high quality images, you’ll want to include enough photos that a potential buyer/tenant has a good idea of what to expect when seeing the listing in person
- Make sure inside and outside areas that are to be photographed are clean and tidy. Clear any clutter and touch up landscaping if necessary.
- Choose the right time of day to show off your listing in the best light. Typically early morning hours or just before sunset provide the most flattering light. However, a bright blue mid-day sky can or well-lit nighttime shots can also make a strong impression depending on the property.
- Make sure your images are reliable and accurate but highlight the property’s best assets and downplay drawbacks.
- Highlight existing signage and show all areas including offices, kitchens and common areas.